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Rabbit
2005
The persona of this project was a hyperactive boy in the elementary school.
Methods: Observation of two boys in classroom environment and interview them in their rooms. Also, two classes of students were asked to write a short essay about their pencil sharpeners.
The majority of essays indicated red as favorite color.
The concept utilized the hyper-activity and energy of the students as a vehicle for pumping and in result sharpening pencils.

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